The Elite Media Co. were approached by Boston Borough Council to organise, facilitate and record Miss Lincolnshire’s Boston contestant, who was asked to take part in a COVID-19 test at the Community Rapid Test Centre earlier in February.

Boston resident, Mia Rothwell, is in the finals of the Miss Lincolnshire beauty pageant, representing the town, and the local authority asked her to attend the Tolfield Road Testing site to undergo a rapid test, and encourage others to take part in the fight against the ongoing pandemic.

Director of The Elite Media Co., Nathan Bryant said: “Working with new clients is always exciting opportunity for us, as Boston’s leading marketing agency, but to have a request from the local authority to aid in spreading the word of the Community Rapid Test Centre was a honour, to help do our bit, in spreading the word to get tested.

“We joined Mia at the site, and captured footage and audio recording to produce the short film, which has been published across our own social media channels, Mia’s and the council’s.

“I’m really looking to developing a fantastic working relationship with the council, and hope that we can aid them further in the future, alongside out ongoing work with the Miss Lincolnshire beauty pageant, of which we are honoured to be the media sponsor for the competition.”